Many Designers and Agencies are searching for a website publishing tool that supports their core designer capability.
If you "publish" your own email then why not publish your own Website?
Satisfying a person's interest in a product or service (with money in the bank!) can be delivered "over the web" 24/7.
no additional skills
or Software
The Webtemplate Content Management System (CMS) is specifically designed to improve productivity.
Most staff do not need more than introductory training because they simply use the skills they already employ on a day to day basis.
Editing or adding text is a simple task. Adding or replacing an image is simplified because the CMS sizes and optimises the image for you AND, if you want to use that image again on another web page, it is there in the file library.